Personal Information We Collect or Process

“Personal information” means information that identifies you or can reasonably be linked to you or another identifiable person. It does not include information that has been anonymized or de-identified so that it cannot reasonably be linked to an individual.

Depending on how you interact with Curveroot, where you are located, and what is permitted or required by law, we may collect or process categories such as:

• Contact details, including your name, billing address, shipping address, telephone number, and email address.
• Payment and financial information, including payment card details, transaction information, payment method, payment confirmation, and other information necessary to process a transaction.
• Account information, including account credentials, preferences, settings, and information associated with your customer account.
• Transaction information, including products you view, place in your cart, purchase, return, exchange, or cancel, as well as information about past orders.
• Communications with us, including information you provide when contacting customer service or otherwise communicating with Curveroot.
• Device information, including browser, device, network information, IP address, and other online identifiers.
• Usage information, including information about how and when you access, navigate, and interact with curveroot.com.

Personal Information Sources

We may collect personal information from:

• Directly from you, including when you make a purchase, create or use an account, use the website, contact us, or otherwise provide information to us.
• Automatically through the Services, including from your device and through cookies, pixels, log files, and similar technologies.
• Service providers, including companies that provide ecommerce technology, payment processing, analytics, hosting, customer service, fulfilment, shipping, fraud prevention, and other services on our behalf.
• Partners and other third parties, where permitted by applicable law.

How We Use Your Personal Information

Providing, Personalizing & Improving the Services

We may use personal information to provide and operate Curveroot, perform our contract with you, process payments, fulfil orders, arrange shipping, manage accounts, remember preferences, process returns and exchanges, provide customer support, display relevant products, and improve your shopping experience.

Marketing & Advertising

We may use personal information to send marketing or promotional communications where permitted, and to display advertising for products or services on our website or elsewhere online.

Advertising may be informed by your interaction with the Services, such as products viewed, purchased, or placed in a shopping cart, subject to applicable law and available privacy controls.

Security & Fraud Prevention

We use information to authenticate accounts, help provide secure payment and shopping experiences, detect and investigate suspected fraud, prevent illegal or malicious activity, protect users, and secure the Services.

If you maintain a customer account, you are responsible for protecting your password and other account credentials. Please do not share those credentials with other people.

Communicating With You

We may use personal information to respond to questions, provide customer support, communicate about orders, delivery, returns, refunds, account matters, or other service-related matters, and maintain our business relationship with you.

Legal Reasons

We may use personal information to comply with applicable law, respond to valid legal requests, cooperate with lawful governmental processes, participate in legal proceedings, enforce our terms and policies, and protect our rights, customers, business, and Services.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate business purposes consistent with this Privacy Policy, including:

• Shopify and other vendors that provide services on our behalf, such as payment processing, hosting, analytics, IT services, customer support, fulfilment, shipping, cloud services, fraud prevention, and order management.
• Business and marketing partners that help provide advertising, analytics, or promotional services, subject to applicable law and relevant privacy choices.
• Third parties where you request, direct, or consent to the disclosure, including when necessary to deliver an order or enable a feature or integration.
• Affiliates or entities within our corporate group, where applicable.
• Parties involved in a business transaction, such as a merger, acquisition, financing, restructuring, sale of assets, insolvency, or similar event.
• Government authorities, courts, regulators, professional advisers, or other parties when reasonably necessary to comply with legal obligations, respond to lawful requests, enforce our policies, or protect rights and safety.

Relationship With Shopify

Curveroot is hosted on Shopify. Shopify collects and processes information relating to your access to and use of the Services to provide and improve its ecommerce platform and related services.

Information submitted through Curveroot may be transmitted to and processed by Shopify and other service providers, including providers located outside the country in which you live, where necessary to provide the Services.

For more information about Shopify’s privacy practices, you may review Shopify’s Consumer Privacy Policy and privacy tools directly through Shopify.

Third-Party Websites & Links

Curveroot may include links to websites, platforms, or services operated by third parties.

If you follow a link to a third-party service that we do not own or control, you should review that provider’s own privacy policy, security practices, and terms.

We are not responsible for the privacy, security, accuracy, or practices of third-party websites or services.

Information you post publicly or semi-publicly through social networks, review tools, or other third-party platforms may be visible to other users and may be used according to the policies of those platforms.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children below the age of majority applicable in their jurisdiction.

If you are a parent or guardian and believe a child has provided personal information to Curveroot, contact us using the details below to request appropriate action.

We do not knowingly sell or share personal information of individuals under 16 years of age as those concepts may be defined under applicable privacy laws.

Security & Retention of Your Information

No security system is completely perfect or impenetrable. Although reasonable measures are used to help protect personal information, we cannot guarantee absolute security.

Information sent over the internet may not always be secure while in transit. Please avoid sending highly sensitive or confidential information through unsecured communication channels.

How long personal information is retained depends on factors such as whether it is needed to maintain an account, fulfil or support orders, provide the Services, comply with legal requirements, resolve disputes, prevent fraud, or enforce contracts and policies.

Your Rights & Choices

Depending on where you live, you may have some or all of the following rights concerning your personal information. These rights may be subject to legal limitations or exceptions.

• Right to Access / Know. You may have the right to request access to personal information we hold about you.
• Right to Delete. You may have the right to request deletion of certain personal information we maintain about you.
• Right to Correct. You may have the right to request correction of inaccurate personal information.
• Right to Portability. In certain circumstances, you may have the right to receive a copy of personal information or request that it be transferred to another party.
• Marketing Preferences. You may unsubscribe from promotional emails by using the unsubscribe option included in those communications. You may still receive non-promotional messages concerning orders, transactions, accounts, security, or customer service.

You may exercise available rights by contacting Curveroot using the contact details below. We may need to verify your identity before processing a request where permitted or required by law.

Where applicable, you may also authorize an agent to submit a privacy request for you. We may request proof that the agent is authorized to act on your behalf and may also need to verify your identity directly.

We will not unlawfully discriminate against you for exercising available privacy rights.

Complaints

If you have a complaint about how Curveroot handles personal information, please contact us using the information below.

Depending on where you live, you may have the right to appeal a decision concerning a privacy request or submit a complaint to your local data protection or privacy authority.

International Transfers

Personal information may be transferred, stored, or processed in countries other than the country in which you live, including where our ecommerce, payment, fulfilment, technology, customer service, or other service providers operate.

Where applicable law requires particular safeguards for international transfers, we or our service providers may rely on recognized transfer mechanisms, contractual safeguards, adequacy decisions, or other legally permitted methods.

For transfers from the European Economic Area or United Kingdom, this may include relevant Standard Contractual Clauses or equivalent approved safeguards, where required.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, Services, legal obligations, or regulatory requirements.

When we update this Privacy Policy, we will post the revised version on curveroot.com and update the “Last updated” date above. Where required by law, additional notice will be provided.